BEYOND BEAUTY
BEAUTY IS MORE THAN JUST APPEARANCE.
EVERYTHING MUST LEAD TO BEAUTY: PRODUCTS, SERVICES, RESEARCH, HUMAN RELATIONS AND EMOTIONS.
EVERYTHING THAT MAKES US FEEL GOOD AND MAKES US HAPPY IS “BEYOND BEAUTY”.
WE WISH TO BECOME PART OF WOMEN’S DAILY BEAUTY ROUTINE, THANKS TO HIGHLY PERFORMING PRODUCTS: EFFECTIVE, EASY TO APPLY AND LONG LASTING!
MAKE WOMEN MORE CONFIDENT IN THEMSELVES AND READY TO CONQUER THE WORLD!
The EVAGARDEN brand, the history of MAKE UP ITALY.
In September 1979, Roberto Bizzocchi (our founder) was in Via Tornabuoni in Florence to start selling his new cosmetic Brand. He was about to encounter his first potential customer, trying to sell more an idea than a real product, with only a catalogue that spoke of a brand yet unnamed. And so, before entering the salon, he took a coin and went into a phone booth to call his wife, Tiziana Pezzolesi (our founder) who, on the other end of the line, worked on creating the new brand.
He asked her: “Well? What do we call ourselves?”
She instinctively answered: “EVAGARDEN!”
Roberto met with the potential customer and said for the first time: “Our brand is called EVAGARDEN”.
With surprise, the customer replied: “Yes, I think I’ve heard it before…”
The name was a success. EVAGARDEN was created.
1979
Evagarden is established from an idea by Roberto Bizzocchi and Tiziana Pezzolesi.
1986
The first make-up line is introduced.
1995
Evagarden specialises in trendy make-up.
1997
Evagarden becomes international and acquires its first distributor in Barcelona.
2006
Evagarden Opens its new headquarters.
2011
Opening of the first single-brand store in Pesaro.
2015
Italy e-commerce opening.
2019
Evagarden turns 40.
- 1979
- 1986
- 1995
- 1997
- 2006
- 2011
- 2015
- 2019
TEAM EVAGARDEN
Francesco
General Manager of Evagarden, a true globetrotter, always ready to leave to explore new markets.
Tiziana
Head of Research and Training (MUA), she gave Evagarden its first form, she was the one who imagined our first products.
Roberto
Chairman of Evagarden, strong and determined, full of passion and courage. A profound motivation that he has maintained over the years.
Marco
Italian Sales Manager for Evagarden.
Valentina
E-commerce, Marketing and Communication.
Salvatore
Graphic Designer and Art Director.
PATRIZIA
Export Sales Manager of Evagarden.
Federica
Make-Up Artist and International Make-Up Trainer.
Marika
Make-Up Artist.
Valentina
Make-Up Artist.
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+30%
Turnover increase in the last 5 years
45%
Evagarden Turnover Abroad
2.000.000
Products sold in the last 5 years
3200
Evagarden’s sales point in the world